Why Hire a Professional Photographer?
Many Realtors feel that the pictures they take on their phone are just fine. But when it comes to Real Estate and the Internet, statistics show that you have 1.5 seconds to make an impression. If your images are not eye catching, potential buyers will move on. Let's take a look at a side-by-side comparison to see why:
The biggest difference between hiring a professional photographer and taking the pictures yourself is that a professional knows how to make something ordinary look spectacular. This room looks dark and dingy in the iPhone picture and doesn't show the beautiful tile running through the house. Combining multiple exposures, flash lighting, and natural daylight to create the perfect image highlights the room and makes for an eye catching image. Doing this creates a realistic feel of the property and brings out the best qualities of the home. We have spent thousands of hours perfecting this craft to give you the best possible product: images that motivate clients to take action and see a property in person. We all know that foot traffic is key to selling property, and it starts online.
It has been said that “a picture is worth a thousand words.” With this in mind, you can see how important it is to have the best possible pictures available for prospective clients to see. Potential buyers are not going to continue looking at a home that has less than quality pictures; they will not spend time looking at your listing if you can't catch their eye. Having professional photographs also shows your clients that YOU are a professional, take your job seriously, and that you CARE about selling this property.
The 2014 Report from Realtor.org states that "ninety-two percent of potential home-buyers use the internet in their home search and fifty percent of buyers use a mobile website or applications in their home search. The typical home buyer searches for ten weeks before contacting a Realtor."
What does this mean? Why does this matter? STANDING OUT. Think about how many homes they have looked at before even contacting a Realtor. They already have an idea of what they want to see when they call. If you are taking phone pictures, you are not standing out and getting saved in their searches. The more time people spend on looking at a home online the better. If you have dark, dingy pictures, no one is going to spend more than a second on them. The goal of the photographs is to get them to say: “Yes, I want to see this one!”
Desert Real Estate Photography takes pride in creating images that stand out, drive traffic, and boost your sales! Just like you have cleaners, landscapers, and handymen, adding a photographer to your professional tool belt is essential! Contact us today to schedule, and start standing out!